{"id":3965,"date":"2025-06-27T12:35:46","date_gmt":"2025-06-27T09:35:46","guid":{"rendered":"https:\/\/politisoutofhome.com\/ooh-green-2\/"},"modified":"2025-08-01T16:21:43","modified_gmt":"2025-08-01T13:21:43","slug":"ooh-green","status":"publish","type":"post","link":"https:\/\/test.politisoutofhome.com\/el\/ooh-green\/","title":{"rendered":"\u038c\u03c4\u03b1\u03bd \u03b7 \u03a5\u03c0\u03b1\u03af\u03b8\u03c1\u03b9\u03b1 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u0393\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u039f\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><u>\u038c\u03c4\u03b1\u03bd \u03b7 \u03a5\u03c0\u03b1\u03af\u03b8\u03c1\u03b9\u03b1 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u0393\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u039f\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae<\/u><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03bf\u03c7\u03ae \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03bf\u03bc\u03ad\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03c4\u03b7. \u0391\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c5\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03af\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7\u03c2, \u03b7 \u03c5\u03c0\u03b1\u03af\u03b8\u03c1\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03b9 \u03c9\u03c2 Out Of Home (OOH), \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03bc\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03c6\u03b9\u03bb\u03b9\u03ba\u03ad\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u03a4\u03b9 \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf OOH \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. \u039c\u03b9\u03ba\u03c1\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 OOH \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b5\u03c2 (\u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b5\u03c2, \u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, digital \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2) \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b6\u03c9\u03ae\u03c2. \u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03ae \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7\u03c2 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u00ab\u03b1\u03bd\u03b1\u03bb\u03ce\u03c3\u03b9\u03bc\u03bf\u00bb \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03bf\u03b9 OOH \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b5\u03b9\u03bb\u03b7\u03bc\u03bc\u03ad\u03bd\u03b1, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03c5\u03bb\u03b9\u03ba\u03ce\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. \u03a7\u03c1\u03ae\u03c3\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 (DOOH)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 Digital Out-of-Home (DOOH) \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ce\u03bd \u03c0\u03cc\u03c1\u03c9\u03bd \u03cc\u03c0\u03c9\u03c2 \u03c0.\u03c7. \u03c7\u03b1\u03c1\u03c4\u03b9\u03bf\u03cd \u03ae PVC. \u0394\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03bf\u03b8\u03cc\u03bd\u03b7, \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03bf\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bc\u03b5 LED \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. \u0391\u03c0\u03bf\u03c5\u03c3\u03af\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03b2\u03bb\u03ae\u03c4\u03c9\u03bd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 OOH \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c0\u03cc\u03b2\u03bb\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1 \u03c6\u03c5\u03bb\u03bb\u03ac\u03b4\u03b9\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. \u039c\u03b1\u03b6\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03b1\u03ba\u03ae \u03b1\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 OOH \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c3\u03b5 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bd\u03c4\u03ac\u03b4\u03b5\u03c2 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03bf \u03c7\u03ce\u03c1\u03bf. \u03a4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf &#8220;\u03ad\u03bd\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2&#8221; \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03b1\u03ba\u03ac \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf &#8220;\u03ad\u03bd\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03ad\u03bd\u03b1\u03bd&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 FAW (\u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1) \u03bc\u03b5 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf 2021, \u03bf FAW (Fachverband Au\u00dfenwerbung e.V.), \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf\u03c2 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2 \u03c5\u03c0\u03b1\u03af\u03b8\u03c1\u03b9\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1\u03c2, \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd Mediaplus \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd ClimatePartner, \u03b4\u03b9\u03b5\u03be\u03ae\u03b3\u03b1\u03b3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03c9\u03bd \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ce\u03bd CO\u2082 \u03b1\u03bd\u03ac 1.000 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2, \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b5\u03b9\u03c3\u03ae\u03b3\u03b1\u03b3\u03b5 \u03c4\u03bf\u03bd \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u201cGreen GRP\u201d, \u03ad\u03bd\u03b1\u03bd \u03bd\u03ad\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03b5\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 (\u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ad\u03c2 CO\u2082 \u03b1\u03bd\u03ac 1.000 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0395\u03c6\u03b7\u03bc\u03b5\u03c1\u03af\u03b4\u03b1 (\u03c4\u03cd\u03c0\u03bf\u03c2 Nordic): ~9.067 gr<\/li>\n\n\n\n<li>\u03a4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7 (linear TV): ~828 gr<\/li>\n\n\n\n<li>Online Video (\u03c0.\u03c7. YouTube, VOD): ~284 gr<\/li>\n\n\n\n<li>(Digital) Out-of-Home \/ DOOH: ~5\u201380 gr<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ac: \u03c4\u03bf DOOH \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ad\u03c2 CO\u2082 \u03b1\u03bd\u03ac 1.000 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2, \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf &#8220;\u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b1&#8221; \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"3772\" src=\"https:\/\/politisoutofhome.com\/wp-content\/uploads\/2025\/06\/CARBON-FOOTPRINT-2-1024x576.jpg\" alt=\"\" class=\"wp-image-3772\" srcset=\"https:\/\/test.politisoutofhome.com\/wp-content\/uploads\/2025\/06\/CARBON-FOOTPRINT-2-1024x576.jpg 1024w, https:\/\/test.politisoutofhome.com\/wp-content\/uploads\/2025\/06\/CARBON-FOOTPRINT-2-300x169.jpg 300w, https:\/\/test.politisoutofhome.com\/wp-content\/uploads\/2025\/06\/CARBON-FOOTPRINT-2-768x432.jpg 768w, https:\/\/test.politisoutofhome.com\/wp-content\/uploads\/2025\/06\/CARBON-FOOTPRINT-2-1536x864.jpg 1536w, https:\/\/test.politisoutofhome.com\/wp-content\/uploads\/2025\/06\/CARBON-FOOTPRINT-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Return on Environment (ROE): \u038c\u03c4\u03b1\u03bd \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0392\u03ac\u03c3\u03b5\u03b9 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03b7\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2, \u03bf FAW \u03b1\u03bd\u03ad\u03c0\u03c4\u03c5\u03be\u03b5 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 bynd \u03ad\u03bd\u03b1\u03bd \u03bd\u03ad\u03bf \u03b4\u03b5\u03af\u03ba\u03c4\u03b7: Return on Environment (ROE). \u039f \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac budget \u03c3\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc media plans (2019\u20132023):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u039c\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac budget \u03b1\u03c0\u03cc TV\/Online video \u03c3\u03b5 DOOH, \u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03bf CO\u2082 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 12%<\/li>\n\n\n\n<li>\u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 (awareness, consideration, intention)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03c0\u03b9\u03ba\u03b1\u03b9\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 2024 (\u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 FMCG) \u03c3\u03b5 6 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c0\u03c1\u03bf\u03c2 OOH\/DOOH \u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03bc\u03b1 CO\u2082 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 29% \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03bc\u03af\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf OOH \u03ad\u03c7\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ad\u03c2;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f FAW \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u039c\u03b1\u03b6\u03b9\u03ba\u03ae \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03bc\u03b5 \u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u2013 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b1\u03bd\u03ac watt \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2.<\/li>\n\n\n\n<li>\u03a7\u03c1\u03ae\u03c3\u03b7 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b7\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5.<\/li>\n\n\n\n<li>\u0395\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b9\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03b9\u03bd\u03b1\u03ba\u03af\u03b4\u03b5\u03c2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0395\u03bd \u03ba\u03b1\u03c4\u03b1\u03ba\u03bb\u03b5\u03af\u03b4\u03b9, \u03b7 \u03c5\u03c0\u03b1\u03af\u03b8\u03c1\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03bc\u03bf\u03c1\u03c6\u03ae \u03c4\u03b7\u03c2 (DOOH), \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7. \u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf OOH \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c6\u03b9\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u038c\u03c4\u03b1\u03bd \u03b7 \u03a5\u03c0\u03b1\u03af\u03b8\u03c1\u03b9\u03b1 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u0393\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u039f\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03a3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03bf\u03c7\u03ae \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03bf\u03bc\u03ad\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03c4\u03b7. \u0391\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c5\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03af\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7\u03c2, \u03b7 \u03c5\u03c0\u03b1\u03af\u03b8\u03c1\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03b9 \u03c9\u03c2 Out Of Home (OOH), \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03bc\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-3965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-el"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/posts\/3965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/comments?post=3965"}],"version-history":[{"count":1,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/posts\/3965\/revisions"}],"predecessor-version":[{"id":3971,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/posts\/3965\/revisions\/3971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/media\/3967"}],"wp:attachment":[{"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/media?parent=3965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/categories?post=3965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/tags?post=3965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}