{"id":4324,"date":"2025-09-19T13:30:07","date_gmt":"2025-09-19T10:30:07","guid":{"rendered":"https:\/\/politisoutofhome.com\/the-era-of-measurable-outdoor-advertising-in-greece\/"},"modified":"2025-09-19T18:06:54","modified_gmt":"2025-09-19T15:06:54","slug":"the-era-of-measurable-outdoor-advertising-in-greece","status":"publish","type":"post","link":"https:\/\/test.politisoutofhome.com\/el\/the-era-of-measurable-outdoor-advertising-in-greece\/","title":{"rendered":"\u0397 \u0395\u03c0\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7\u03c2 \u03a5\u03c0\u03b1\u03af\u03b8\u03c1\u03b9\u03b1\u03c2 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c5\u03c1\u03ce \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 media \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 KPIs \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae ROI, \u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 digital, \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7, \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 out-of-home (OOH). \u0393\u03b9\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03cc\u03bc\u03c9\u03c2, \u03b7 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03bf\u03c5\u03b2\u03b1\u03bb\u03bf\u03cd\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b1\u03bc\u03c0\u03ad\u03bb\u03b1 \u03c4\u03bf\u03c5 \u00ab\u03bc\u03b7 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5 \u03bc\u03ad\u03c3\u03bf\u03c5\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03bc\u03cd\u03b8\u03bf\u03c2 \u03c4\u03b7\u03c2 \u00ab\u03b1\u03bc\u03ad\u03c4\u03c1\u03b7\u03c4\u03b7\u03c2\u00bb OOH<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03cc\u03c4\u03b9 \u03b7 OOH \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03b5\u03af \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c1\u03af\u03b6\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03bf\u03c7\u03ae \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03bc\u03cc\u03bd\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 metrics \u03ae\u03c4\u03b1\u03bd \u03bf\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 traffic counts. \u0391\u03c5\u03c4\u03cc, \u03cc\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c0\u03b9\u03b1. \u039c\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03c0\u03cc mobile, location analytics \u03ba\u03b1\u03b9 traffic data, \u03b7 OOH \u03b5\u03be\u03b5\u03bb\u03af\u03c7\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf accountable media channels \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H<\/strong><strong> \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 LIS: \u0397 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 OOH<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c5\u03c0\u03b1\u03af\u03b8\u03c1\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b2\u03c1\u03ae\u03ba\u03b5 \u03bb\u03cd\u03c3\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf<strong> <a href=\"https:\/\/politisoutofhome.com\/el\/analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Location Intelligence Study (LIS) <\/a><\/strong>\u03c4\u03b7\u03c2 Politis Group. \u0397 LIS \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03c1\u03b5\u03b9\u03c2 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 analytics, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ae\u03c1\u03c7\u03b5 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Politis Group: \u0393\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 (\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1) \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03bf\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ac\u03be\u03bf\u03bd\u03b5\u03c2.<\/li>\n\n\n\n<li>Vodafone Analytics: \u039c\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03bf\u03af \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03c9\u03bd \u03b1\u03bd\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03bf.<\/li>\n\n\n\n<li>TomTom: \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bf\u03c7\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03c4\u03bf\u03c5\u03c2 \u03bf\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ac\u03be\u03bf\u03bd\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u03c2.<\/li>\n\n\n\n<li>Carto: \u0395\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 LIS \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 OOH \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1, actionable insights \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/politisoutofhome.com\/wp-content\/uploads\/2025\/09\/LIS_BLOG-COMPRESSED-1024x576.webp\" alt=\"\" class=\"wp-image-4334\" srcset=\"https:\/\/test.politisoutofhome.com\/wp-content\/uploads\/2025\/09\/LIS_BLOG-COMPRESSED-1024x576.webp 1024w, https:\/\/test.politisoutofhome.com\/wp-content\/uploads\/2025\/09\/LIS_BLOG-COMPRESSED-300x169.webp 300w, https:\/\/test.politisoutofhome.com\/wp-content\/uploads\/2025\/09\/LIS_BLOG-COMPRESSED-768x432.webp 768w, https:\/\/test.politisoutofhome.com\/wp-content\/uploads\/2025\/09\/LIS_BLOG-COMPRESSED-1536x864.webp 1536w, https:\/\/test.politisoutofhome.com\/wp-content\/uploads\/2025\/09\/LIS_BLOG-COMPRESSED.webp 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u03a4\u03b9 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd LIS<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 LIS \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c4\u03c5\u03c7\u03ae \u03bc\u03b9\u03b1\u03c2 OOH \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae benchmarks \u03ae \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac metrics \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unique Reach<\/strong>: \u039f \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c4\u03ad\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b9 \u03b1\u03bd \u03c0\u03ad\u03c1\u03b1\u03c3\u03b1\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac.<\/li>\n\n\n\n<li><strong>\u03a3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>: \u039f \u03bc\u03ad\u03c3\u03bf\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf\u03c5\u03c2 \u03af\u03b4\u03b9\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2, \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03bf\u03cd \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c5.<\/li>\n\n\n\n<li><strong>\u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc Reach<\/strong>: \u0386\u03b8\u03c1\u03bf\u03b9\u03c3\u03bc\u03b1 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>Demographics<\/strong>: \u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03b1\u03bd\u03ac \u03b7\u03bb\u03b9\u03ba\u03af\u03b1, \u03c6\u03cd\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb, \u03cc\u03c0\u03c9\u03c2 \u03ba\u03ac\u03c4\u03bf\u03b9\u03ba\u03bf\u03b9, \u03b4\u03b7\u03bc\u03cc\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae.<\/li>\n\n\n\n<li><strong>Dayparts &amp; Weekly Patterns<\/strong>: \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03ac \u03ce\u03c1\u03b1 \u03c4\u03b7\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 DOOH \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1.<\/li>\n\n\n\n<li><strong>Vehicle &amp; Foot Traffic<\/strong>: \u03a1\u03bf\u03ad\u03c2 \u03bf\u03c7\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b6\u03ce\u03bd \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1, \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf engagement.<\/li>\n\n\n\n<li><strong>Profiling &amp; Behavior<\/strong>: \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c2, \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03ba\u03b9\u03bd\u03ae\u03c4\u03c1\u03c9\u03bd \u03c4\u03bf\u03c5.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03c0\u03cc\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b9\u03bd \u03ae\u03c4\u03b1\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b1\u03b4\u03cd\u03bd\u03b1\u03c4\u03bf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u03a4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 LIS \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7<\/strong>: \u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03b4\u03b9\u03b1\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2.<\/li>\n\n\n\n<li><strong>\u0391\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7<\/strong>: \u0395\u03c0\u03b9\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7 \u03c3\u03b5 OOH formats \u03bc\u03b5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03c5\u03bc\u03ad\u03bd\u03bf engagement, \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf ROI.<\/li>\n\n\n\n<li><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7<\/strong>: \u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7\u03c2 \u03c3\u03b5 OOH \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ae \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\/\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1.<\/li>\n\n\n\n<li><strong>\u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/strong>: \u0391\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03c0\u03bf\u03b9\u03b1 formats \u03ba\u03b1\u03b9 placements \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf.<\/li>\n\n\n\n<li><strong>\u03a3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd<\/strong>: \u03a0\u03b1\u03c1\u03bf\u03c7\u03ae \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 stakeholders \u03ba\u03b1\u03b9 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03cc media planning.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b7 LIS \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae OOH \u03c3\u03b5 <strong>\u03ad\u03bd\u03b1 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 accountable \u03bc\u03ad\u03c3\u03bf<\/strong>, \u03cc\u03c0\u03bf\u03c5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03bf \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03bc\u03cd\u03b8\u03bf\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf OOH \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd. \u039c\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf LIS \u03c4\u03b7\u03c2 Politis Group, \u03b7 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7, \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae metrics \u03ba\u03b1\u03b9 ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd \u03b7 OOH \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac <strong>\u03c0\u03ce\u03c2 \u03bf\u03b9 marketers \u03b8\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac, \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b1 media plans<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03a3\u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c5\u03c1\u03ce \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 media \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 KPIs \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae ROI, \u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 digital, \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7, \u03b5\u03af\u03c4\u03b5 \u03b3\u03b9\u03b1 out-of-home (OOH). \u0393\u03b9\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03cc\u03bc\u03c9\u03c2, \u03b7 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03bf\u03c5\u03b2\u03b1\u03bb\u03bf\u03cd\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b1\u03bc\u03c0\u03ad\u03bb\u03b1 \u03c4\u03bf\u03c5 \u00ab\u03bc\u03b7 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-4324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-el"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/posts\/4324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/comments?post=4324"}],"version-history":[{"count":6,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/posts\/4324\/revisions"}],"predecessor-version":[{"id":4379,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/posts\/4324\/revisions\/4379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/media\/4337"}],"wp:attachment":[{"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/media?parent=4324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/categories?post=4324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.politisoutofhome.com\/el\/wp-json\/wp\/v2\/tags?post=4324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}